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Questions? |
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admin02 at audience-responses.com |
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| Audience Response
Systems and Audience Voting Systems need to have simple clear audience
survey questions to yield accurate data. |
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| Authoring Audience Response Questions |
| Before you create any Audience Response
questions at all, create your presentation just as you would if you were
not going to have interactive questions at all. Many
people make the mistake of creating questions, and then building a
presentation around them. This is putting the cart before the
horse, so to speak. |
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| Your interactive questions should be
woven into the presentation, and only where it makes sense to use them.
We do suggest that you start the meeting with one or two humorous
questions. This will put the audience at ease, and it will give
you a feel for how many people will choose to vote.
You may also want to ask two or three demographic questions in this
opening module. |
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| The way in which you craft the remaining
questions is critically important. Your questions should be as
clear and simple as possible. Long, complex questions lead to
unclear results. If the issue you are dealing with is complex,
split it into components. The same goes for the list of
choices for the question. Keep them brief, and clear. If
necessary, the presenter can add context, verbally. |
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| Simple questions ask for factual
information like: how much, how many, where are, and which one.
These adverbs should reference a single noun (e.g., how many patients,
or which one pension benefit). Whenever possible, constrain
the question with a qualifier based on time, location, or viewpoint
(e.g., within the past 3 months, within your department, etc.). |
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| A well designed question might read "As a
departmental manager, how do you describe the quality of communications
from senior management over the past six months?". The choices
would probably range from poor to excellent. As you see, this question
leaves little room for misinterpretation. Therefore, it leads to quality
data. |
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| Another methodology for creating very clear
results is using a simple yes/no response pair. The
premise of your question is "do you like it yes or no?" or "is it
important, yes or no?" Giving your audience only
these two choices forces them into a position, which makes
interpretation very easy and quite accurate. If you want to
provide some wiggle room, you can add a third choice, 'unsure'. |
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| The last question structure that you are
likely to use is one that uses discrete answer choices.
Rather than a continuous scale, you will list specific choices.
For example, you might ask "Of these, which is the most important
employment benefit to you at this time.... Child care, Profit sharing,
Dental care, Mass transit subsidies, Family counseling, Elder Care,
Other. " |
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| You see the the last choice we listed is
'other'. Since discrete choices rarely cover all possible answers,
it is very common and strongly recommended that you include a catch-all
category. If you don't, you are sure to have at least person in
the audience stand up and announce "you don't have my choice listed". |
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| We have tried to cover the basics of
authoring in sufficient detail to ensure success. But, if you have
specific questions, feel free to write us. |
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